WHERE STRATEGY MEETS TECHNICAL EXECUTION.
PROJECTS
Case Competition · 2026
NOUME
Currently competing in L'Oreal Brandstorm 2026, the theme being "Craft the Future of Luxury Fragrance". NOUME is a luxury fragrance concept for L'Oreal Luxe that uses microencapsulation technology to respond to individual skin chemistry. It releases different scents as the user's body changes throughout the month, accentuating them rather than subduing. The idea is that a luxury fragrance shouldn't mask who you are, it should react to you.
Case Competition · 2025
Accenture Case
Spring 2025, my team AccenSURE competed in the Accenture x LCG Case Competition featuring the Vestas case from the Copenhagen Business School Case Competition Invitational 2023. The prompt: how should Vestas, the world's largest wind turbine manufacturer, enter the Power-to-X (green hydrogen) market? We recommended Vestas focus on development, design, and service within the PtX value chain, starting through project consortiums and eventually expanding into full value chain ownership. I worked on the initial strategy and research, designed the deck, and built the financial models. We sized the green hydrogen market at ~€28B by 2030 and built a 10-year forecast projecting Vestas could hit 8.6% EBIT margins, up from 4.8%, on PtX revenue through a low-CapEx, service-heavy approach.
Builds · 2025
To-Do App
When I first downloaded Claude Code, my friend Adam recommended I start small. Build a To-Do app. I figured if I'm building one, might as well make it something I would use. I designed it to replicate Apple's new Liquid Glass style, and packed in every feature I could want. Took a lot of iterations and debugging, but I've been using it every day for the last two months.
Builds · 2026
Website
The website you're on right now. I wanted somewhere to track what I work on and allow others to see the full picture. I built it using a workflow of Gemini Nano Banana, Pencil.dev, Claude Code, some heavy design inspiration, and my own expertise.
Initiatives · 2026
LCG Newsletter
Fall 2025, I noticed LCG's relationships with alumni and firm contacts were mostly limited to our annual Consulting Summit and recruiting events. I wanted to change that, so I pitched a newsletter. We wanted it to be interesting, something the people receiving it would want to read. Achieving this while maintaining the depth we wanted to include on the newsletter was a challenge. After many iterations in delivery formats, a friend mentioned we should aim for Morning Brew's design. I figured out how to replicate it without increasing LCG's costs, which involved designing it in HTML and pasting the code directly into Gmail's compose box via inspect element.